Late last month I put the finishing touches on a simplified setup in my office for recording videos for my websites and blogs. I started the process 18 months ago when first delved into Internet video for my weekly webinars. One thing I learned when I started doing webinars; if you want to get good at recording either audio or video and you want to do it often, work the equipment into your office setup as much as you can. If you have to stop to set up the equipment every time, you’ll never get around to it.

Of course I included a detailed full-motion video demo in my soon-to-be released website training product. I really love putting video clips, audio voice-overs, and music together to deliver a business message. I’m inspired though to do more impromptu video as part of my business: at my live presentations, when I work with clients in person, and even at conferences I attend. You know where I get my inspiration for cool ways to tie video elements together? The Discovery Channel’s Mythbusters program.

Yes, I’m a big fan of the Mythbusters; I discovered them about a year ago when I realized that I needed a consistent way to find my “happy place” and decompress at night. I record every episode I can, and I save them up to watch as I get ready for bed. I love their problem-solving approach to myths, their humor, their inventiveness…and their cool video editing! Have you ever watched one of their episodes with an eye for the way their video is edited together? I love the on-the-spot, in-the-moment nature of much of the footage. Imagine doing your job with videocameras recording YOUR every move! No stress, eh?

Watching the Mythbusters also reminds me that I don’t HAVE to have perfect hair when I go to record a video clip; I just need to have a genuine message and a purpose for talking into the lens. It’s the content that matters. And that’s the bottom line when it comes to delivering value over the Internet: real content, whether it’s via audio, video, or plain old email.

Speaking of delivering content, don’t forget my free webinar Tuesday night on “Adding Social Media to Your Websites and Blogs.” You can have a great message to deliver, but you need prospects to connect to you so you can deliver it. Tuesday night at 6 pm Pacific/9 pm Eastern, I’ll show you exactly how to install your choice of social media methods.

And yes, I’ll finally reveal the details of my website training program, so sign up right away! Just click the button on the right to register for the webinar. See you then!

Toolie®