This IS the year you can learn to manage your websites and blogs yourselves. To give you a little food for thought, I’ve devised my “Top Ten Reasons to Manage Your Own Websites and Blogs.” I’ll reveal them one day at a time, leading up to the launch of the product I’ve created that can help you learn to do exactly that! I’ll keep these emails focused and to the point, but you’re not going to want to miss any of them!

I decided to set these reasons up in an order going from “somewhat esoteric” to “down to brass tacks,” so if this first one doesn’t impress you, stick around. I’ve got many more concrete reasons (and some true stories) why THIS is the year to finally learn how to manage your own websites and blogs.

Reason 10: It’s One Less Thing to Be Afraid Of…

In 1991, I was laid off from a job in a new career with only 18 months’ experience. I was devastated emotionally, psychologically, and financially. My marriage had ended just 2 years before and I was getting back on my feet from that when I lost my job. McAlister and I had been together only a few months when this happened, and after seeing me sob and moan day after day, he finally turned to me, exasperated, and said, “You’re just out of a job, you’re not out of talent.” He was right, of course. I was letting my fear paralyze my future.

When I came out the other side of that experience (still not understanding why I was meant to endure it), I finally came to the conclusion that having been through it, I was in a position to no longer be afraid of difficult economic times in the future. I wasn’t wishing difficulties on myself or anyone else, but I didn’t have to be afraid of them because I now knew what to do.

There are a lot of frightened people in a similar situation right now, especially entrepreneurs. We often live “promotion to promotion” anyway (instead of paycheck to paycheck), and if we had staff, we might have had to let them go. Now we have to do some of that work ourselves, and much of it involves wrangling our websites and blogs to best effect.

Our websites and blogs are our lifelines to future income. Without a solid understanding and skills to operate them, we’re forever stymied and frustrated because we let our fear of web technology govern our actions. The good news is that having an effective website doesn’t mean you have to learn everything there is to know about HTML and Cascading Style Sheets (CSS). There is a reasonable subset of information that will get you about 80% of the way, and the rest you can learn only IF and WHEN you need it.

It’s your chance for a sense of empowerment, of having one less thing to be afraid of…! And I’ll be here to show you want you need to learn to make it work.

Tomorrow: Reason 9 – Seizing Opportunities When They Come Along

Toolie®