Reason 1 – Saving Money on Your Monthly Online Budget

Now we’re down to the number 1 reason to manage your websites and blogs: money. It’s simply less expensive to learn how to handle most website and blog tasks than it is to pay someone to do them for you.

The most obvious cost to your business is any ongoing website or blog maintenance you’re paying to a web designer. I’ve heard from clients that they’ve spent anywhere from $75 to $600 a month on maintenance. The difference in pricing is related to the amount of work done in those contracts.

• A $75 a month charge included 1 major update a month, in this case, my speakers association chapter adding their monthly meeting to the site. 
• The $600/month charge was for website hosting, maintenance, and keyword optimization; that’s what my dentist pays to maintain his page 1 Google status in his geographic area.

I hope your webmaster costs are either zero or somewhere between those two numbers!

What other costs might there be? Well, you remember the true story of my client whose website was shut down by a disgruntled team member, yes? She directly lost revenue because her website wasn’t available. It would have been difficult on short notice for her to replace the site she had planned, but if she’d had control of her domain, she could have pointed it to an alternate site until things were resolved.

What about creating opportunities BECAUSE you have HTML and CSS skills? The Internet likes speed! Being able to come up with a custom page on your website or blog that specifically addresses a new opportunity provides a huge advantage over your competitors who can’t or don’t provide such targeted information.

In fact, imagine being able to send to a prospect in email the URL of a specially created web page on your website. Wouldn’t you sit up and take notice if I said I have a message just for you at  such-and-such a page? With a simple tool, I created custom pages with individual names on them  for the folks on my mailing list, using a simple HTML page and a tool that merges names into those web pages. Like so many other highly-targeted messages, custom web pages have a big impact. And this technique is easy and inexpensive to do. (sample here)

So with basic HTML and CSS skills, you can not only save maintenance costs, you can create opportunities for new business in targeted, memorable ways. I hope by now that you’re all out of excuses now for putting off  earning something that can make you money.

It’s time! The product is now available for purchase. There’s no time like the beginning of a new year to make a difference in your business by learning HTML and CSS. Head on over to http://www.ICanFixMyWebsite.com and
get all the details of this program. I look forward to working with you in our coaching sessions, and getting 2010 off to a great start.

The “I Can Fix My Website” program is up and running! Get your copy right now at http://www.ICanFixMyWebsite.com.

Toolie®